Case Study: Microsoft Corporation achieves 360-degree customer insights and faster sales productivity with Microsoft Azure

Microsoft sales people aren’t superheroes. They’re just able to act that way. Here’s how.

Microsoft’s sales and marketing teams were drowning in fragmented data—reps had to check 10+ applications to prepare for customer meetings, which ate into selling time and created duplicated, costly analytics efforts across the company. That lack of a timely, 360-degree customer view made it hard to spot opportunities or tailor conversations in the moment.

Microsoft addressed the problem with Customer Insights and the GMO/GMOBI analytics platform, which aggregates 20+ internal and external data sources into a real-time, cross-platform app used by thousands of sellers. The tool saves reps hours a day and drives measurable outcomes: a rep used a CEO interview surfaced in Customer Insights to create a $300,000 opportunity, another consolidated licensing agreements to grow a customer account by $1.1M (to $2M), and centralized analytics has cut go-it-alone costs by roughly 90% while enabling an Azure migration and faster predictive modeling.

Microsoft Corporation

Anoop Iyer

Business Program Manager, Customer Insights