Case Study: MPP Global achieves faster growth and improved subscriber retention with Microsoft Azure

Microsoft Azure is the ideal cloud partner for agility

MPP Global, a UK-based data intelligence firm serving major media clients like Sky and the Daily Mail, needed to build tools that could analyze millions of transactions daily and predict high‑risk subscribers to reduce churn and boost retention. To support this development programme they sought a cloud platform that would deliver agility, scalability and easy access to advanced features.

After evaluating options, MPP migrated to Microsoft Azure for its thoughtful design, ease of use and scalability. The move removed the burden of on‑premises maintenance, freed IT staff to focus on innovation, and enabled faster deployment of subscriber‑retention solutions—resulting in higher client retention rates and improved profitability, with a smooth and simple transition to the cloud.

MPP Global

Paul Johnson

CEO