Case Study: Cortex achieves rapid scaling and up to 40% client cost savings with Microsoft Azure

Microsoft Azure helps Cortex to power up

Cortex, a UK-based technology startup within WPP, built a portal to help major international companies create and manage their global digital estates across all channels. They needed a cloud platform that could scale rapidly during peaks, support fast product development, deliver enterprise-grade security, and control costs.

By adopting Microsoft Azure—with specialist input from Microsoft Consulting Services—Cortex gained out-of-the-box resources and the ability to scale quickly, even using overseas capacity during demand spikes. The result: rapid customer growth without matching cost increases, client-reported infrastructure savings of up to 40%, strong security confidence from penetration testing, and faster delivery of new solutions to market.

Cortex

Peter Proud

Managing Director