Case Study: Watchfinder achieves rapid international expansion and scalable, automated operations with Microsoft Azure

Microsoft Azure fuels international expansion at Watchfinder

Watchfinder, a UK leader in the luxury pre-owned watch marketplace with annual turnover over £70m, relied heavily on its website and was preparing for international expansion. To automate processes, streamline operations and handle unpredictable traffic surges, the company needed a flexible, scalable cloud platform.

Adopting Microsoft Azure (and Office 365) freed internal resources from server management, allowed instant scaling for demand spikes such as those from TV adverts, and supported both open-source and Microsoft tools. In-store Windows devices can be updated centrally, and analytics from Power BI and Office Graph help drive decision-making—enabling rapid expansion and positioning Watchfinder for continued growth.

Watchfinder

Stuart Hennell

Managing Director