Case Study: Veritone achieves near-real-time multimedia intelligence and transparency with Microsoft Azure

Listen and learn: Gaining actionable intelligence from multimedia

Veritone, a U.S.-based cognitive software‑as‑a‑service company and creator of the Cognitive Media Platform, faced a core challenge: extracting reliable, timely intelligence from unstructured audio and video—especially native radio advertising that embeds brand mentions in programming and is nearly impossible to track with traditional tools. The lack of fidelity and transparency in tracking spoken media was limiting advertiser confidence and slowing growth.

Veritone integrated Microsoft Azure Media Indexing Service and Azure Media Analytics to automatically transcribe and analyze audio and video, correlate results with data sources like Nielsen Audio, and deliver near‑real‑time reports and alerts (within about 15 minutes). The solution produced unprecedented transparency—more than a million hours processed—enabled better monetization and decision making for advertisers, and allowed rapid expansion into politics, legal, law enforcement, finance and multilingual markets.

Veritone

James Williams

Chief Technology Officer