Case Study: Pernod Ricard USA achieves a scalable, low-cost event registration site in 10 days with Microsoft Azure

Leading Spirits and Wine Company Delivers Compelling Event Management Site in 10 Days

Pernod Ricard USA, the U.S. subsidiary behind brands such as Jameson Irish Whiskey, needed a branded event-registration site to support a 35-city bartender tour with under two weeks to launch. The site had to enforce venue occupancy, allow per-city customization, be low-cost, easy for business users to maintain, and scalable for future uses.

Microsoft partner Ratio built the solution on Microsoft Azure using Visual Studio in a two-phase effort (about 560 developer hours), delivering age verification, a U.S. map with city pages, registration and CRM export, photo galleries, and an admin interface for nontechnical event provisioning. The cloud site met the tight deadline, removed IT administration burdens, reduced costs, scaled on demand, and produced better attendance and response than the previous year.

Pernod Ricard USA

Cheryl Cavanaugh

Brand Manager, Jameson Irish Whiskey