Case Study: Maritz Motivation Solutions achieves better insights and 75% lower data warehouse costs with Microsoft Azure

Leading rewards program offers better insights with Azure

Maritz Motivation Solutions, a global leader in employee engagement and rewards that runs thousands of incentive programs a year, faced growing data challenges: large volumes from multiple heterogeneous sources, inconsistent taxonomies, and slow, costly ETL processes that limited comparability and analysis. The company needed a cloud‑based, scaled-out data platform to consolidate disparate client, redemption, fulfillment and telemetry data and deliver timely, comparable insights.

Maritz built the Maritz Personalization Cloud on Microsoft Azure—using Azure Storage and PolyBase for staging, Azure Data Factory for orchestration, Azure SQL Data Warehouse for scalable analytics, and Power BI/SSRS for visualization—which cut data warehouse costs by about 75% versus on‑premises, reduced client onboarding to under two hours, inverted analysts’ time to spend 80–90% on analysis (vs. data collection), and enabled rapid scaling and richer benchmarking and program insights.

Maritz Motivation Solutions

Bryan Phillips

Senior VP, Technology, CIO