Case Study: Crowd Cast speeds app development and expands market with Microsoft Azure

Japanese financial technology company speeds app development, expands market using cloud platform

Crowd Cast, a Tokyo-based financial technology company, needed to scale and speed development of its cloud expense-management app, Staple, to win enterprise customers. Running Ruby on Rails on Heroku and AWS limited scalability and agility, so the team sought a platform that would support faster feature deployment and better handling of traffic spikes.

They migrated Staple to Microsoft Azure—moving Rails into Docker containers on App Service on Linux and adopting Azure Database for PostgreSQL and Azure AD—so no code conversion was required. The switch enabled a microservices approach and Autoscale for cost-effective peak handling, simplified staging-to-production flows (about 50% less labor and 20% less time), faster app response, reuse of 65–70% of server-side code for native apps, and easier identity integration, positioning Crowd Cast to expand market reach and add new services.

Crowd Cast

Takashi Hoshikawa

Founder and Chief Executive Officer