Case Study: CityFALCON achieves real-time, scalable, crowd-curated financial news delivery with Microsoft Azure

Innovative cloud service makes global financial news accessible to everyone

CityFALCON is a London‑based startup that aggregates and analyzes financial news and social media from more than 100 sources to give retail investors real‑time, personalized market intelligence. Founder Ruzbeh Bacha built the service after realizing retail investors lacked timely, affordable access to the flood of market‑moving information—existing tools were expensive, slow, and didn’t incorporate social data—so he needed a scalable platform to ingest and filter massive volumes of content.

The team migrated its Docker‑based stack to Microsoft Azure through the Microsoft Accelerator, enabling integration with open‑source tools and rapid scaling. On Azure CityFALCON can process millions of stories a day in milliseconds to deliver crowd‑curated, personalized newsfeeds; the service is free for retail users, offers licensed commercial data, is onboarding thousands of users monthly, and has earned industry recognition and awards.

CityFALCON

Ruzbeh Bacha

Founder and Chief Executive Officer