Case Study: Ingram Micro achieves rapid 66‑day cloud migration and 100% user adoption with Microsoft Azure

Ingram Micro lifts customers to the cloud with Microsoft Dynamics CRM Online

Ingram Micro, the world’s largest technology wholesale solution provider supporting 200,000 value‑added resellers in 170 markets, needed to speed delivery of cloud solutions as customer expectations shifted from months to days. Their Salesforce‑based setup had dozens of workflows across 300+ users and fragmented processes across marketing, sales, and service, so the company needed a single, cohesive platform to unify operations and improve responsiveness.

Partnering with Tribridge, Ingram Micro migrated to Microsoft Dynamics CRM Online and Microsoft Dynamics Marketing (with Office 365 integration and other Microsoft technologies) in 66 days; training took under 2½ hours and achieved 100% user adoption on day one. The unified system consolidated workflows and customer views, improved reporting and pipeline visibility, streamlined marketing campaigns, and helped deliver faster, more consistent customer experiences—earning the company the 2014 Productivity: Sales Force Automation Europe Customer Excellence Award.

Ingram Micro

Jessica Raimondo

Marketing Manager