Case Study: Ingram Micro frees thousands of sales hours and unlocks new opportunities with Microsoft Azure

Ingram Micro frees thousands of hours for sales teams, unlocks new opportunities with automated sales quotes

Ingram Micro, a large technology provider, needed a faster way to manage customer data and streamline sales quoting. Sales teams were spending up to seven minutes per quote responding to email inquiries, limiting time for customer conversations and value-added work. The company turned to Microsoft Azure and related Microsoft tools, including Microsoft Power Platform, Microsoft Dynamics 365, and Azure SQL, to unify data and improve sales productivity.

Microsoft Azure helped power Ingram Micro’s InstaQuote solution, which automates quote creation by scanning emails, extracting request details, and generating draft quotes for sales associates to review. The result was a major reduction in manual work and the freeing of thousands of hours for sales teams, while also improving customer insight, speeding response times, and enabling more proactive selling opportunities.

Ingram Micro

Susan O’Sullivan

Vice President of US Sales