Case Study: Effem achieves enterprise-wide data security, collaboration, and productivity with Microsoft Azure

Increasing security, enterprisewide collaboration, and productivity

This global consumer packaged goods company—best known for its confections, with roughly 75,000 employees across 75+ countries and more than $30 billion in sales—faced rising risk from data breaches, many caused by human error, that could expose trade secrets, customer PII, and other sensitive information. Leadership refused to choose between security and collaboration and sought an enterprise approach that would protect critical data without stifling productivity.

The company deployed Microsoft Rights Management Services, starting with top executives and planning a three‑year roll‑out to all 75,000 employees, implementing file‑level protection, two‑factor authentication, consistent classification policies, and centralized monitoring. As a result, employees can securely share and consume confidential documents across segments and with external partners, the need for peer‑to‑peer federations is reduced, data‑loss prevention is strengthened, and IT has shifted from case‑by‑case fixes to a strategic enabler of secure collaboration.