Case Study: Hilco Industrial, LLC achieves 15% cost savings and faster deployments with Microsoft Azure

Hilco Industrial lowers costs, speeds deployment, and simplifies infrastructure with Microsoft Azure

Hilco Industrial, a leading machinery-and-equipment monetization firm managing nearly $5 billion in assets and running global online auctions for clients like Procter & Gamble and John Deere, struggled with sporadic but intense web traffic that forced costly overprovisioning. The company also faced data inconsistency and slow, manual updates between its front-end site, asset database, and CRM, and needed a simpler CMS and secure client portal while retaining familiar web applications.

Hilco migrated its web hosting to Microsoft Azure App Service and Azure SQL Database and worked with Arc Technology Group to integrate Joomla! for CMS and CI-driven deployments, plus Azure Traffic Manager for automatic scaling. The move (completed in under 30 days) delivered a secure private portal, improved data consistency and SEO, faster development cycles, global availability, and about a 15% reduction in annual infrastructure costs.

Hilco Industrial, LLC

Mike Ermitage

VP of Digital Marketing