Case Study: Hendrick Motorsports achieves faster race‑day decisions and boosted team productivity with Microsoft Azure

Hendrick Motorsports uses Microsoft Teams to win productivity race

Hendrick Motorsports, a premier NASCAR racing organization that fields four cars and operates a large engineering and build campus in Concord, NC, needed to make split-second, data-driven decisions in the loud, time-critical environment of the pit and across a 38-week season. Its prior mix of emails, paperwork, and third‑party chat tools fragmented information, slowed coordination, and lacked the enterprise security required to protect competitive data.

By adopting Microsoft Teams and Office 365 tools (SharePoint, OneNote, Planner, Power BI, Azure, Exchange Online, Windows 10), Hendrick created secure, chat-based workspaces with real‑time data sharing and mobile access. The change accelerated decision making in the pit and wind tunnel, reduced meetings, streamlined logistics and parts management, improved engineering collaboration and productivity, and drove rapid, organization‑wide adoption—helping teams act faster and prepare cars more effectively for each race.

Hendrick Motorsports

Matthew Cochran

Manager of Information Technologies