Case Study: TrackMan Golf achieves centralized lead tracking and increased business visibility with Microsoft Azure

Golf performance tracking company takes a perfect swing on precise customer data in the cloud

TrackMan is a Denmark-based maker of Doppler radar performance-tracking systems used by professional and amateur golfers and baseball players worldwide. Rapid growth—30–40% revenue increases and surging web leads—exposed gaps in its back-office systems: an older NAV ERP, no centralized CRM, and time-consuming spreadsheet-based coordination between sales and finance.

TrackMan moved to a Microsoft cloud stack (Azure, Dynamics CRM/365, Dynamics NAV, Office 365) with partner Abakion, linking website leads into CRM and beginning integration with NAV. The solution centralized customer data, tightened sales‑marketing collaboration, and gave finance clear visibility into budgets and territory performance; the company now handles thousands of web leads (2,500+ reported) more efficiently and can better track opportunities and sales performance.

TrackMan Golf

Oluf Riddersholm

Chief Financial Officer