Case Study: FCB Ulka achieves business agility and 60–80% storage cost savings with Microsoft Azure

FCB Ulka - Customer Case Study

FCB Ulka, a leading advertising agency in India, faced rapidly growing volumes of traditional and multimedia content that overwhelmed its legacy on‑premises storage and costly, manual tape backups. With development servers approaching end‑of‑life, the company needed a scalable, easy‑to‑manage, and cost‑efficient hybrid storage solution to improve backups, compliance, and operational agility.

FCB deployed Microsoft StorSimple and adopted Microsoft Azure for storage, backups, development environments, and SharePoint, and used Azure Media Services to auto‑format and stream video content. The move delivered effectively unlimited cloud storage, seamless archive/backup/disaster recovery, and simplified management—cutting storage ownership costs by 60–80%, reducing backup administration time, improving multimedia workflows, and enabling easier workload migration with built‑in security and scalability.

FCB Ulka

Ritu Madbhavi

CIO