Case Study: Fashionplus achieves improved stability, efficiency and agility with Microsoft Azure

Fashionplus raised stability, efficiency and agility against fast-paced fashion industry with Microsoft Azure

Fashionplus, founded in 1999, is one of Korea’s earliest and fastest-growing online fashion retailers, offering products from about 1,700 labels. Facing a rapidly changing market, the company struggled with on‑premises and hosted servers that created complex management, high licensing costs, frequent failovers and limited control over critical data (no internal DBA), plus security and agility concerns that hampered its ability to launch new features quickly.

Fashionplus migrated its entire online shopping environment to Microsoft Azure, retaining Windows Server licenses with BYOL and receiving hands‑on support from Microsoft engineers. The move delivered greater visibility, redundancy and real‑time security, reduced TCO and operational burden, stabilized data management, and freed developers to focus on new services—resulting in a more agile, cloud‑based e‑commerce platform and a strengthened strategic partnership with Microsoft for future innovation.

Fashionplus

Anna Chae

CEO