Case Study: Myntra accelerates digital transformation with Microsoft Azure

Fashion e-tailer Myntra uses Azure to help customers look good

Myntra, India’s leading fashion and lifestyle marketplace, partnered with Microsoft Azure to accelerate its digital transformation and improve the shopping experience for customers. Its challenge was to scale technology securely and reliably across supply chain, inventory, and site operations while supporting rapid growth and seasonal traffic spikes.

Microsoft Azure helped Myntra migrate key platform capabilities to a trusted, always-on, hyper-scale cloud environment and build a centralized data platform for analytics and machine learning. With Microsoft Azure, Myntra gained faster development and deployment, more personalized customer experiences, and stronger performance during major sales events, including a 50% rise in orders during its End of Reason Sale.

Myntra

Sudheer Tumuluru

Senior Director Engineering