Case Study: Endemol Shine Group automates and accelerates Big Brother TV production with Microsoft Azure Media Analytics

Endemol Shine Group automates its TV production of Big Brother with machine learning solution

Endemol Shine Group, the global producer behind Big Brother, needed to refresh the show’s brand and dramatically streamline production of round‑the‑clock multicamera footage. The challenge was sifting and selecting highlights from hundreds of hours of raw video—an arduous, manual process that slowed editing and tied up production resources.

ESG implemented a cloud‑based, serverless workflow built on Microsoft Azure Media Services and Azure Media Analytics, using speech‑to‑text, face and motion detection, subclipping, and metadata storage in Azure Cosmos DB, orchestrated by Azure Functions and Logic Apps. The system automatically indexes and surfaces relevant moments in seconds, cutting manual review time, speeding up editing, freeing creative staff for higher‑value work, and enabling rollout across additional Big Brother territories.

Endemol Shine Group

Lisa Perrin

Chief Executive Officer of Creative Networks