Case Study: Ingram Micro achieves scalable BI-driven monetization of cloud business data with Microsoft Azure

Empower the World’s Leading Services Providers to Monetize Digital and Cloud Business Data

Ingram Micro Cloud, the cloud commerce division behind the Odin Automation Premium platform, needed a robust, scalable BI capability to help service providers and resellers analyze large volumes of cloud and subscription data. The company wanted a pre-integrated, turnkey analytics solution that could be embedded in provider and reseller control panels, support flexible persona-based reporting, and avoid costly per-customer infrastructure.

Ingram Micro Cloud implemented Microsoft Power BI Embedded on Microsoft Azure with Azure SQL Database, using Power BI REST APIs and Power BI Desktop to embed interactive dashboards and automate deployment. The solution delivers centralized, device-accessible dashboards with persona-based KPIs and secure reseller-level views, enabling faster go-to-market, new monetization opportunities from subscription and consumption data, and scalable, extensible analytics that the company plans to expand further.

Ingram Micro

Ivan Shesterikov

Product Manager