Case Study: RadioShack achieves real-time inventory visibility and automated couponing with Microsoft Azure

Electronics Retailer Enhances Partnerships, Drives Traffic with Cloud Technology

RadioShack, a global electronics retailer with thousands of stores and millions of customers, needed up-to-the-minute inventory visibility and a faster, less error-prone way to run coupon campaigns. Its legacy VPN and manual coupon processes made real-time stock data hard to share with partners and delayed promotions, hurting customer experience and sales.

Working with Pariveda Solutions, RadioShack built Azure-based store locator, real-time product-availability, and centralized coupon-management services that integrate with on-premises systems via Azure Blob Storage, Service Bus Relay, and Access Control. The cloud solution eliminated VPN barriers, let partners access live inventory, enabled marketing to generate up to 1 million coupon codes in 20 minutes, cut partner integration time substantially, reduced costs, and improved partnerships, customer satisfaction, and revenue.

RadioShack

Dan Buckley

Senior Director of IT