Case Study: Edible Arrangements achieves more personalized customer experiences with Microsoft Azure

Edible Arrangements finds the personalized sweet spot for customer experience with Dynamics 365

Edible Arrangements wanted a clearer, more unified view of customer behavior as it expanded beyond occasion-based gifting into everyday shopping, but its data had become increasingly complex across products, services, and channels. To better understand shoppers and create more personalized marketing, Edible Arrangements turned to Microsoft Azure along with Dynamics 365 Customer Insights, Azure Synapse Analytics, and Power BI.

Microsoft Azure helped power a centralized customer data platform that combined customer histories with inventory and supply chain data, enabling targeted promotions, predictive insights, and easier decision-making through dashboards. As a result, Edible Arrangements can personalize emails, texts, and offers more effectively, and it expects to double purchase frequency while gaining the data agility to test, learn, and optimize as it grows.

Edible Arrangements

Sai Padmanaban

Vice President of Technology