Case Study: iTrend achieves actionable social-media insights and faster time-to-market with Microsoft Azure

Data Services Company Gains Actionable Insights into Social Media with Hybrid Cloud

iTrend, a Stamford-based data discovery firm, helps organizations track trends and gain insights from social media. Confronted with massive volumes of unstructured text from blogs, Twitter, and Facebook and the need for near–real-time analysis, the company needed a scalable, cost-effective approach beyond traditional relational databases.

iTrend built a hybrid cloud solution that preprocesses and indexes raw data with an on‑premises Hadoop/NoSQL stack and runs a distributed application and customer portal on Microsoft Azure (SQL Azure, VMs, Web Sites), launching its SaaS platform in June 2013. The result is faster product delivery, greater competitive flexibility, and actionable real-time intelligence for clients—such as spotting an ER wait complaint before it spread and identifying 3,000 mis-tagged contest entries that would otherwise have been missed.

iTrend

Michael Alatortsev

Founder