Case Study: ClickPoint Software achieves boundless scalability and improved reliability with Microsoft Azure

Customers push the limits of this lead management solution—it doesn’t flinch

ClickPoint Software is the maker of SalesExec, a SaaS marketing automation, lead‑management, and call‑routing platform. Rapid growth and large customers pushed their previous managed‑hosting provider past its limits, causing performance bottlenecks, reliability problems, and distracting ClickPoint’s developer‑focused team with datacenter management instead of product work.

ClickPoint migrated to Microsoft Azure—starting with Virtual Machines and Cloud Services, then refactoring into PaaS and microservices using Azure Table storage, SQL Database, Service Bus, and other Azure tools. The move delivered elastic scalability and per‑customer resource isolation, faster provisioning and one‑click deployments, and better monitoring. The result: strong reliability and SLAs, support for thousands of users and sudden 1,000‑user spikes without performance loss, retained enterprise customers, faster innovation, and easier global expansion (with overall savings in vendor management and customer retention).

ClickPoint Software

Gabe Buck

Chief Executive Officer