Case Study: Targetbase achieves real-time, cross-channel consumer conversations and halves datacenter costs with Microsoft Azure and the Cortana Intelligence Suite

Creating real-time conversations with consumers, wherever they are

Targetbase, a U.S. marketing-analytics firm for CPG and retail brands, needed to move beyond batch-based data and legacy datacenter limits to deliver real-time, cross-device consumer conversations and scale globally. Their existing platform lacked the compute, intelligence, and regional reach to provide contextual, instantaneous recommendations and synchronized experiences across web, mobile, email, and social channels.

Working with Microsoft and Artis Consulting, Targetbase rebuilt its platform on Microsoft Azure and the Cortana Intelligence Suite—leveraging services such as Azure Machine Learning, IoT accelerators (IoT Hub, Event Hubs, Stream Analytics), and Azure SQL Data Warehouse—while adopting Agile and CI/CD practices. The new solution enabled real-time, unified consumer experiences and faster global deployments, cut datacenter costs by 50%, boosted IT and data scientist productivity by 1.5×, and delivered a differentiated, scalable offering with a roadmap toward bots and advanced cognitive services.

Targetbase

Peter Kulupka

Chief Technology Officer