Case Study: Laura Geller Beauty achieves scalable traffic handling and doubled online sales with Microsoft Azure

Cosmetics Company Uses Social E-Commerce To Boost Sales

Laura Geller Beauty, a U.S. cosmetics maker known for its baked makeup sold at Ulta, QVC and online, needed a more robust e‑commerce platform to reflect its brand and support heavy traffic from promotions and social marketing. Its old site risked crashes during spikes (sometimes 10× traffic in a day), forcing the company to pass on big opportunities and limiting its ability to build an online community.

The company migrated to Blucarat Commerce and Blucarat Social hosted on Microsoft Azure (with Azure SQL Database), gaining a scalable, high‑performance web store and social commerce features. The new platform handled a subsequent Good Morning America promotion with a 100× traffic surge, sustained a 16.7% conversion rate during a flash sale, eliminated downtime and doubled monthly revenue while enabling deeper customer engagement and analytics.

Laura Geller Beauty

Alyce Cucurullo

President