Case Study: Coats Digital achieves faster customer self-service and support efficiency with Microsoft Azure

Coats spins up Azure IoT solutions to optimize productivity and reduce environmental risk

Coats Digital, part of Coats, needed a better way to help customers find product documentation, training materials, and support information spread across multiple sources. Working with Microsoft Azure and Azure OpenAI Service, the company set out to improve customer onboarding, self-service, and navigation of its knowledge base.

Microsoft Azure helped Coats Digital launch an AI-powered assistant in just six weeks. The tool lets customers ask natural-language questions and get precise answers from Docs, improving access to information, increasing engagement with product resources, and reducing the load on support staff by handling routine inquiries.

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