Case Study: Pickles Auctions achieves cloud-driven transformation and agility with Microsoft Azure

Cloud creates transforming foundation for Pickles Auctions

Pickles Auctions is a national Australian auction house (around 800 staff, >$2.2B turnover, 220,000 items sold last year) that needed to move away from home‑grown legacy systems to support a slicker online experience, greater mobility for staff, and more efficient, scalable business operations. The challenge was to create a durable technology foundation that would accelerate time‑to‑market, enable continuous innovation, and support growth over the next decade.

Pickles migrated to Microsoft Azure and Dynamics 365 (with Windows 10, Office 365 and a SharePoint intranet) and adopted microservices, automated application lifecycle management and agile delivery with partner UXC Eclipse. The cloud platform, plus Power BI and emerging Azure services, has streamlined operations, enabled a mobile workforce, launched the first Dynamics 365 phase, and future‑proofed the business—giving Pickles a scalable, integrated foundation for ongoing transformation and improved customer solutions.

Pickles Auctions

Claudio Salinas

Chief Information Officer