Case Study: DAN electronic achieves scalable, cost-effective cloud CRM with Microsoft Azure

CEE software leader achieves CRM breakthrough

DAN electronic, a privately owned Bulgarian software company founded in 1991, develops InfoServ — a contact- and call-center platform used by businesses across the region. Facing the challenge of moving its on-premise solutions to the cloud, the company set out to deliver a unified, cloud-based CRM that integrated phone, email, SMS, web chat and web forms while minimizing reliance on external infrastructure like PBXs or softphones.

DAN electronic built the new InfoServ CRM as a SaaS solution on Microsoft Azure using the Microsoft development stack, achieving economies of scale, lower capital and infrastructure costs, and improved accessibility and reliability. The cloud move simplified business processes, provided an intuitive interface with minimal training, and delivered rich functionality at affordable pricing — turning InfoServ CRM into a highly attractive, low‑commitment option for SMBs.

DAN electronic

Stefan Jordanov

CEO