Case Study: Azzimov boosts search relevance and sales with Microsoft Azure

Canadian ISV takes a lot of the searching out of product searches

Azzimov, a Canadian independent software vendor, faced the challenge of creating a more intelligent and personalized online search experience that could scale to handle massive data volumes while meeting strict data residency requirements for its clients. Their goal was to move beyond inefficient keyword searches to a solution that understands user context, much like a knowledgeable salesperson, to drive higher sales conversions for merchants.

By building its Intelligent Search System on Microsoft Azure, Azzimov gained the scalable infrastructure and Canadian data residency it needed. The solution, which integrates with services like Cortana and Dynamics CRM, delivered significant results for clients like retailer Corbeil, whose online conversion rate jumped from 0.5% to 3% and total sales increased by 181%. Microsoft Azure enabled Azzimov to provide a cost-effective, compliant platform that enhances the customer experience and maximizes sales.

Azzimov

Jeff Parsons

Executive Vice President of Global Business