Case Study: Fast Shop achieves real-time pricing optimization and personalized customer insights with Microsoft Azure

Brazilian retailer stands out from the crowd with data analytics platform

Fast Shop, a leading Brazilian retailer with more than 100 stores specializing in high‑end electronics and appliances, needed better, real‑time insight to protect margins and personalize the in‑store experience. Economic pressure, manual pricing across 5,000 products, slow on‑premises BI and data silos made it hard to set competitive prices and coordinate online and offline sales.

Fast Shop moved to the Cortana Intelligence Suite on Azure—using Azure SQL Data Warehouse, Azure Machine Learning, Azure Analysis Services and Power BI (with plans for Azure Data Factory)—to build predictive pricing models and centralized analytics. The cloud solution was quick to implement, gave staff companywide access to current pricing, inventory and sales targets, and produced measurable wins: more accurate price and promotion decisions, alignment of online and store sales, and new plans for targeted discounts and customer‑level personalization.

Fast Shop

Felipe Souza Lima

Data Scientist