Case Study: Avid achieves cloud-native, multi-platform newsroom delivery and scalable collaboration with Microsoft Azure

Avid revolutionizes the newsroom with a cloud-native solution for multiple-platform delivery

Avid, a leading provider of content-editing, newsroom graphics, and media-management solutions used by hundreds of global newsrooms, faced growing pressure to deliver more stories across more platforms while supporting geographically dispersed teams. Customers wanted tools and archives closer to field journalists and the flexibility to move beyond traditional on‑premises deployments as news operations became global and distribution channels multiplied.

Avid built MediaCentral | Newsroom Management in the Cloud on Microsoft Azure and Azure Stack, using Azure Blob storage, Azure Media Services analytics, and ExpressRoute for secure connectivity to offer on‑premises, hybrid, and cloud SaaS options. Field teams can upload or stream footage to the cloud where AI-driven indexing (speech-to-text, keyword extraction, face/object/action recognition) and metadata management speed editing and collaboration; the platform also provides redundancy, automatic scaling for breaking news, cost efficiencies, and new revenue opportunities for Avid.

Avid

Paul Thompson

Director of Strategic Solutions