Case Study: Avanade achieves faster global sales collaboration with Microsoft Azure and Dynamics CRM Online

Avanade expedites global sales collaboration by moving CRM to the cloud

Avanade, a global professional services firm with 27,000 employees in 23 countries, sought to create a Digital Workplace that standardizes processes and enables seamless collaboration for its distributed consultants and 2,000 salespeople. Its on‑premises CRM constrained anytime/anywhere access, produced inconsistent performance across regions, and required heavy IT effort for upgrades, so Avanade needed a scalable, role‑aware platform to deliver contextual customer and opportunity information and speed global sales processes.

Avanade migrated its CRM to Microsoft Dynamics CRM Online on Azure and integrated it with SharePoint and Office 365, creating a cloud‑based sales portal that aggregates and filters data by role and sales stage. The migration was fast and smooth, delivering immediate benefits: faster, more reliable global performance, improved sales velocity and effectiveness, continuous feature updates without IT overhead, and reclaimed IT resources to focus on higher‑value initiatives.

Avanade

Rafat Naqvi

VP of IT Enterprise Applications