Case Study: Arré achieves platform-agnostic, seamless video streaming with Microsoft Azure

Arré achieves platform agnostic, seamless video streaming capabilities with Azure

Arré is an India-based digital entertainment and infotainment startup producing web series, videos, audio, articles and doodles for a millennial audience. To compete in the crowded video-on-demand market it needed a scalable, cost‑efficient backend that could deliver platform‑agnostic, high-quality streaming across browsers and mobile devices, provide large hosting and bandwidth capacity, geo‑redundancy and easy remote management—requirements beyond the team’s in‑house focus on content.

Monocept implemented a Microsoft Azure–based solution using PaaS components (WordPress, Varnish, MySQL) and integrations (Cloudinary, Elastic.co, JW Player), then migrated Arré to Video365®, a customizable Azure-powered video platform providing hosting, transcoding, DRM, analytics, CMS and advertising. The platform was launched within six months; Arré’s first web series A.I.SHA exceeded 10 million views, playback quality complaints dropped to zero, and the site now streams 600+ videos, 1,500+ articles and 200+ doodles with easy scaling, geo‑redundancy and minimal downtime.

Arré

Ajay Chacko

CEO