Case Study: Adobe achieves global-scale personalized digital experiences with Microsoft Azure

Adobe uses global cloud to create, deliver, and manage better digital experiences

Adobe, the long-standing leader in creative and document software, faced a new challenge: content creation was no longer enough—businesses needed to understand how people engage with content across devices and channels and deliver personalized experiences at scale. To do that, Adobe needed global infrastructure, on-demand scalability, and big-data analytics, so it partnered with Microsoft to link Adobe Experience Cloud to Azure, Dynamics 365, and Power BI.

By running Experience Manager on Azure and integrating Adobe Campaign, Adobe Sign, and Analytics Cloud with Dynamics 365 and Power BI, Adobe created a connected platform that syncs engagement data into sales and marketing workflows, supports interactive dashboards, and scales to massive volumes (Analytics processes ~100 trillion transactions a year). The result is a 360-degree customer view, streamlined marketing-to-sales handoffs, faster time-to-market, improved productivity, and a globally scalable cloud foundation that strengthens Adobe’s competitive position.

Adobe

Nik Shroff

Director of Microsoft Solutions