Case Study: Adobe achieves global community reach with automated web translation using Microsoft Azure

Adobe builds global communities with web-based automatic translation

Adobe faced a global content challenge: its customers use Adobe Experience Manager (AEM) to run large, multilingual sites and community forums, but human translation is expensive and too slow to keep up with the volume of web and user-generated content. To create timely, localized experiences and unify international communities, Adobe needed an easy, scalable way for digital marketers to translate site content and forum posts without prohibitive cost or delays.

Adobe integrated Microsoft Translator into AEM via an Adobe Translation Framework and the Translator Hub, offering instant automatic translation in 50+ languages with options to train custom models on a customer’s own translation memories. The result: faster time-to-market, cost-effective expansion into new markets (covering languages that represent ~95% of global GDP), higher engagement from single global communities, and reduced community-management overhead while maintaining performance and data privacy.

Adobe

Akshay Madan

Principal Product Manager, Multilingual Solutions