Case Study: BitTitan boosts marketing engagement and lead quality with Microsoft Azure Stream Analytics

Why is BitTitan still growing 50–100 percent a year after 10 years?

BitTitan, a U.S.-based company that helps IT service providers run their businesses, wanted faster insight into the performance of its marketing campaigns and a better way to qualify sales leads for its partners. Using Microsoft Azure Stream Analytics along with Microsoft Power BI and other Azure services, BitTitan needed to understand social media response in near real time and improve the quality of leads it shared.

Microsoft helped BitTitan build a Twitter sentiment analysis and lead-scoring solution that streams social data into Azure Stream Analytics and Power BI dashboards, while also using Azure Data Factory, Azure SQL Database, and Azure Machine Learning to identify and score likely migration candidates. The results were strong: BitTitan improved partner engagement, saw each tweet reach five times as many people, and increased lead conversions from 1 out of 200 to 19 out of 200, helping the company continue growing 50–100 percent annually.

BitTitan

Jessica Raymond

Director, Marketing