Case Study: Doğuş Media Group achieves uninterrupted, lower-cost media site performance with Microsoft Azure Stream Analytics

Turkish media company entertains more consistently in the cloud

Doğuş Media Group, Turkey’s leading media organization, needed a more reliable and cost-effective way to host its growing portfolio of TV, web, radio, and magazine properties. Its existing third-party hosting setup offered limited visibility, struggled with traffic spikes, and made disaster recovery expensive and disruptive. The company evaluated cloud providers and chose Microsoft Azure, with Azure Stream Analytics among the services used to analyze site traffic data.

Microsoft Azure helped Doğuş Media Group migrate and modernize its media sites using services such as Azure App Service, Azure SQL Database, Azure Storage, Azure Virtual Machines, Azure Virtual Network, Azure Search, and Azure Stream Analytics. The result was improved performance, automated monitoring and recovery, and near-elimination of downtime through geo-redundant infrastructure. Microsoft Azure also helped reduce monthly costs for the NTV Spor website by 20%, while giving the company real-time reporting and a path to scale more sites onto the platform.

Dogus Media Group

Burhan İnegöl

Director, Digital Technologies