Case Study: Real Madrid engages 450 million fans with Microsoft Azure Stream Analytics

Real Madrid brings the stadium closer to 450 million fans around the globe, with the Microsoft Cloud

Real Madrid, the world’s leading sports franchise with more than 450 million fans, wanted a better way to connect directly with supporters around the globe and turn one-way communications into meaningful fan engagement. Working with Microsoft Azure Stream Analytics as part of the broader Microsoft Cloud solution, the club set out to collect and analyze fan data, social signals, and app activity to improve the fan experience and support more targeted marketing.

Microsoft Azure Stream Analytics helped Real Madrid build a digital fan engagement platform integrated with Microsoft Azure, Office 365, Dynamics 365, Power BI, and other cloud services. The solution enabled real-time collection and analysis of interactions, personalized content and offers, and deeper insight into fan behavior, helping Real Madrid create one-to-one relationships with fans, customize campaigns, and lay the groundwork for increased revenue and future data-driven services.

Real Madrid

José Ángel Sánchez

Chief Executive Officer