Case Study: Targetbase achieves real-time consumer engagement with Microsoft Azure Stream Analytics

Creating real-time conversations with consumers, wherever they are

Targetbase, a U.S.-based marketing analytics company serving consumer packaged goods and retail brands, needed a way to create real-time, personalized consumer engagement across web, mobile, social, and in-store touchpoints. Its legacy data warehouse and on-premises datacenters could not provide the scalability, intelligence, or regional reach required for real-time interactions, so it turned to Microsoft Azure Stream Analytics and the broader Azure platform.

Using Microsoft Azure Stream Analytics along with Azure AI, Azure IoT services, Azure Synapse Analytics, Azure Data Factory, and other Azure cloud tools, Targetbase rebuilt its marketing platform for real-time data processing and cross-channel engagement. Microsoft Azure helped Targetbase launch new capabilities quickly, scale globally, improve developer productivity by 1.5x, and cut datacenter costs by 50%, while enabling more contextual offers and recommendations across channels.

Targetbase

Peter Kulupka

Chief Technology Officer