Case Study: John Mitchell Haulage and Warehousing achieves safer, lower-cost operations with Microlise Fleet Performance

Focus On Driving Style And The Rest Will Follow

John Mitchell Haulage and Warehousing, a family-run business founded in 1956 with 122 vehicles and 130 drivers, needed to maintain top-tier customer service while cutting operational costs and improving safety. To do this they partnered with Microlise and focused on using telematics—specifically the Microlise Fleet Performance solution—to prioritise driving style rather than simply targeting fuel consumption.

Microlise deployed Fleet Performance with A–G driver scoring, monthly league tables and financial rewards to change driver behaviour on idling, speeding, cornering and braking, which increased driver engagement. The result for John Mitchell was a reduction in accidents (and insurance costs), lower vehicle maintenance costs, measurable financial benefits and recognition in the Microlise Driver of the Year awards for two years running.

John Mitchell

Iain Mitchell

Managing Director