Case Study: SoLo Funds doubles sign-up conversion with Microblink

SoLo Funds doubles conversion rate with Microblink

SoLo Funds, a fintech marketplace lending app, needed to create an extremely fast and seamless user onboarding process for borrowers seeking emergency capital. Their challenge was to eliminate cumbersome sign-up flows that could cause potential users to abandon the app, as every second counts during a financial emergency. To solve this, they turned to Microblink and implemented its Document Scanning technology.

Microblid provided a solution with an intuitive interface and highly accurate data extraction, which allowed users to scan their ID documents quickly even in suboptimal conditions. This implementation by Microblink doubled SoLo Funds' conversion rate from download to sign-up from 10% to 25%, enabling borrowers to create an account in under two minutes. This dramatically improved onboarding speed also enhanced user verification and helped drive more transactions on the platform.

SoLo Funds

Rodney Williams

Co-Founder