Case Study: Instacart reduces checkout friction with Microblink

Instacart reduces checkout friction 5x with Microblink

Instacart, a leading grocery technology company, faced the challenge of reducing friction during checkout, specifically around manual credit card entry, as part of its broader payments modernization initiative. To enhance the user experience without expanding its compliance scope, Instacart partnered with vendor Microblink to implement its AI-powered card scanning technology.

Microblink's solution involved integrating its lightweight SDK, which uses on-device ML for real-time card capture, directly into Instacart's payment flow. This secure integration did not require Instacart to handle sensitive card data. The results were significant, with payment setup becoming five times faster than manual entry. The deployment is estimated to drive over 10,000 new credit card adds annually, with more than 50% of the lift coming from crucial early-lifecycle customers, justifying a broader rollout.

Instacart