Case Study: Binance achieves a 40% increase in user conversions with Microblink BlinkID

Improving Binance’s Image Capture Solution and Boosting User Conversions

Binance, a leading global blockchain platform with over 150 million users, was struggling with a high customer drop-off rate during onboarding. Their image capture solution was failing to produce the high-quality scans needed for identity verification, leading to user frustration and low conversion rates. They partnered with Microblink to find a solution that could improve functionality while staying within a strict SDK size limit.

By implementing Microblink's BlinkID, Binance significantly improved its image capture quality. The solution provided real-time user guidance to prevent blur and other defects, creating a smoother and more effective signup process. As a result, the vendor, Microblink, helped Binance achieve a 40% increase in user conversions.

Binance