Case Study: KEKS Pay boosts card activation and simplifies onboarding with Microblink BlinkCard

How KEKS Pay made a great UX even better with credit card scanning

KEKS Pay, a mobile payment app focused on simplicity, wanted to make adding a credit card to its service a quick and unobtrusive experience rather than a tedious process of manual entry. Partnering with Microblink, they integrated the BlinkCard credit card scanning technology to eliminate user friction and potential errors.

The solution from Microblink, an AI-powered and card-type agnostic SDK, allowed users to scan their card with their phone's camera. This implementation led to an 11% increase in card activation rates and a significant 26% decrease in unsuccessful card addition attempts in the first month, greatly improving the user onboarding experience.

KEKS Pay

Fedor Bauer

Product Owner