Case Study: Attain achieves SKU-level purchase data insights at scale with Microblink BlinkReceipt

How Attain is building a consumer-permissioned future with BlinkReceipt

Attain, a financial services app that provides rewards and tools to consumers in exchange for their permissioned purchase data, needed a robust and scalable technology to collect and enrich this transaction information. The company required a solution that could deliver detailed, SKU-level purchase insights to support its two-sided market of consumers and advertisers, without having to build the complex data extraction capabilities in-house. To meet this challenge, they partnered with Microblink and integrated its BlinkReceipt product.

By implementing Microblink's technology, Attain gained a full-stack solution for extracting, aggregating, and enriching purchase data from both paper receipts and linked merchant accounts. This provided the high-quality, product-level insights necessary for its B2B advertising services. The solution from Microblink delivered significant results, enabling Attain to collect over 75 million product line items to date and fueling the company's vision for a consumer-permissioned data future.

Attain

Eric Minkley

Data Product Lead