Case Study: Chippewa Luce Mackinac Community Action Agency improves community access and engagement with Michigan Creative

Chippewa Luce Mackinac Community Action Agency improves access to vital resources with Michigan Creative

The Chippewa Luce Mackinac Community Action Agency (CLMCAA), a non-profit serving communities across Michigan, was struggling with an outdated and disorganized website. This poor online presence made it difficult for users to find essential resources and forms, hindering the organization's community engagement. To overcome this challenge, CLMCAA partnered with vendor Michigan Creative for a comprehensive web redesign service.

Michigan Creative revamped the website with a focus on user-friendliness, creating a centralized hub for forms and resources while optimizing site speed and implementing basic SEO. The solution resulted in a significantly improved digital presence for CLMCAA. The new, streamlined site made it much easier for community members to access vital services, leading to a noticeable increase in user engagement and satisfaction. It also improved internal efficiency by simplifying content uploads for staff.

Chippewa Luce Mackinac Community Action Agency