Case Study: Act Laboratories strengthens national brand recognition with Michigan Creative

ACT Laboratories expands national reach with Michigan Creative and 16-cannabinoid testing

The customer, ACT Laboratories, the largest cannabis testing lab in the country, faced the challenge of differentiating its brand during a nationwide expansion. Their existing identity failed to clearly communicate their scientific expertise and full range of services in an increasingly crowded market. They partnered with vendor Michigan Creative for a brand refresh to address this problem.

Michigan Creative developed a refreshed brand identity that emphasized the laboratory's scientific expertise, full-spectrum testing capabilities, and bespoke consulting services. The solution included a sleek, modern website. As a result, ACT Laboratories saw an increase in client inquiries and acquisitions in their target expansion states, significantly enhancing their brand recognition and solidifying their market leadership position.

ACT Laboratories