Case Study: The York Pie Company achieves improved fleet efficiency and extra delivery capacity with MICHELIN Connected Fleet

The York Pie Company needed a solution that would support their transition from a small business into a high-growth, high-profitablity SME

The York Pie Company, an award‑winning artisan food business led by Darren Wiseman, needed to move from a small producer into a high‑growth SME while keeping tight control over its pickup and delivery vehicles. To meet this challenge it deployed a vehicle‑tracking telematics solution from MICHELIN Connected Fleet to monitor vehicles at all times and prevent off‑hours or personal use.

MICHELIN Connected Fleet’s telematics provided real‑time location and utilisation data that let The York Pie Company optimise routes, squeeze an extra delivery into drivers’ daily schedules, and stop unauthorised use. The result was measurable: an additional delivery per day boosting sales, the opening of a retail outlet in June 2015, reduced owner workload (weekends back), and readiness to expand into festival and wider UK trading—clear signs of improved fleet efficiency.

The York Pie Company

Darren Wiseman

Owner Of Multiple Award-winning Artisan Food Business