Case Study: Vegetarian Express achieves safer driving culture, 7-minute faster deliveries and £1,000/month per-vehicle savings with MICHELIN Connected Fleet

How Vegetarian Express created a safer driving culture and superior customer experience through telematics

Vegetarian Express, a UK delivery operator, needed to tighten operations, improve customer service and create a data‑driven safe‑driving culture after appointing a new Operations Director. They engaged MICHELIN Connected Fleet, deploying Masternaut telematics on the Connect platform — including in‑cab coaching, live tracking and reporting — to bridge fleet, operations and customer service gaps.

MICHELIN Connected Fleet’s Masternaut solution delivered real‑time driver coaching, KPI reporting and integrated dispatch access; Vegetarian Express introduced score‑based bonuses, switched many 7.5t HGVs to 3.5t vehicles and integrated systems for live job updates. The result: deliveries sped up by about 7 minutes, roughly £1,000 saved per vehicle per month, over 80% of drivers now meeting the company’s driving standard and a large reduction in harsh driving events, improving fuel use and maintenance costs.

Vegetarian Express

Adam West

Head of Operations